DS 3:
THE ART OF REFINEMENT

New DS 3 shows its daring with a unique shape. Its design constitutes a balance between lines and volume.
The most obvious developments involve the front. They give a new dynamism and feeling of solidity while maintaining the height of elegance.

The design language of the rest of the DS Automobiles range is applied with a redesigned grille, wider and enhanced with gloss black or chromed diamond tips depending on the model. The identifying DS WINGS have been tweaked to subtly join the grille and headlamps.

The new LED headlamps – standard across the range – introduce a more dynamic design and give New DS 3 a sharper look with three feature modules emphasised with satin chrome.

The new daytime running lights feature two LED lines vertically arranged either side of the front for a distinctive and widening signature, consistent with the latest DS Automobiles design language.

New DS 3 has also evolved stylistically as well as technically. The new spoiler and grille have been totally redesigned to optimise the car’s aerodynamic performance. The aerofoils framing the lower air intake grille demonstrate this new efficiency.

The attention to detail is also conveyed on the finish of the badges positioned on the grille and the bonnet with the addition of a Clous de Paris embossed insert and a variety of colours depending on the model.

The profile maintains its distinctive signatures, balancing between daring design and technical expertise with the distinctive DS 3 shark’s fin, flush flitting door handles and invisible exterior window seals.

The rear has been refined: the lights and the tailgate are tastefully emphasised with a lacquered black strip. This gets the “DS Automobiles” signature through a unique technology, the letters in polished stainless steel being divided and set one by one in the trim.

The wheels introduce a completely new design for an increase in efficiency. Available in 17 and 18 inches, they are divided according to different themes and colours. In the 100% electric E-TENSE model, New DS 3 is available with new 18-inch TOULOUSE wheels.

New DS 3 is offered with seven body colours, opaque, metallic and pearlescent, including two new pearlescent colours: Diva Red, a three-layer colour exclusive to New DS 3, and Lacquered Grey. Crystal Pearl, Platinum Grey, Artense Grey, Perla Nera Black and Polar White complete the offering with the option of creating bi-tone combinations with two variations of roof: Perla Black or the new Carat Grey.

“We drew our inspiration from jewellery and gemology. The gem varies from the jewel through its great rarity and its captivating beauty. So we studied the intensity of the colour of rubies with the aim of developing the sensuality of a red, of a toffee apple and of spiced cherries. Our aim was to find a colour that reveals character, depth and saturation while adding a sparkling quality to induce emotion.” Lisa Grangeon-Coudert (Colours & Materials Designer) 

Since the launch of the Wild Rubis concept during the 2013 Shanghai Motor Show, the Colours, Materials and Finishes team work on the production of a red colour that’s exclusive to DS Automobiles. More than forty different versions have been crafted to achieve New DS 3’s unique Diva Red. 

The colour, through its remarkable three-layer treatment with a deep colour, a semi-transparent layer and a protective lacquer, benefits from recent technology in the milling of pigment for greater saturation, to reveal the intensity of the red and emphasise the flip effect (where the variation of the colour and brightness depend on the viewing angle). 

The willingness to introduce high-fashion expertise to concept cars then use new technology to adapt them for sale is an integral part of the DS Automobiles stylistic approach. This new example complements other developments specific to the Brand such as “pearl” stitching or Clous de Paris embossed inserts. 

Driven by a unique design model, the DS Automobiles team showcases remarkable expertise which is replicated in each of its creations. New DS 3 draws inspiration from French luxury savoir-faire to bring life to an exclusive vibe. 

Materials are chosen with the aim of offering a finish characterised by excellence, innnovation and sustainability. 

The leathers, particularly the Nappa Leather upholstery with the weathered Art Leather finish, Alcantara®, and details such as the “pearl” stitching or Clous de Paris embossed inserts show the uniqueness of DS Automobiles cockpits. This attention to detail, firmly rooted in the Brand’s DNA, is inside New DS 3 and represents a major point of difference. 

New DS 3’s seats feature design and technology that serves beauty and wellbeing. These seats are figure hugging and covered with an innovative high-density foam, for class-leading seating comfort. The front seats can be heated, massaging (lumbar) and electric. 

At the top of the range, OPÉRA introduces a Basalt Black Nappa Leather interior with watchstrap seats for immersion in creative luxury, tinged with character and modernity. 

The RIVOLI level offers new Basalt Black grained leather seats with scale-effect Basalt Black trim. A Pebble Grey upholstery with combined Nappa Leather/cloth is also available. 

For the PERFORMANCE Line and PERFORMANCE Line + levels, the seats, the dashboard strips and the door panels are embellished with Alcantara®. The new Basalt Black grained leather seats are available as an option. The PERFORMANCE Line + level gets extra equipment such as a central armrest, mats and lighting for the sun visors and footwells.

The BASTILLE level has been completely revised with new Silicium Grey Peruzzi Cloth seats, with scale-effect grain strips on the dashboard and door panels. As an option, new Basalt Black grained leather seats are available.

New DS 3 E-TENSE gets a completely new electric motor new hybrid synchronous motor (HSM). It benefits from the expertise acquired in Formula E to demonstrate high efficiency. It offers 115 kW (156 horsepower) of power and 260 Nm of torque at a voltage of 400 Volts.

The new 54 kWh battery has thermal control through liquid circulation and a heat pump that enables rapid charging, better range and increased lifespan. New DS 3 E-TENSE manages up to 402 kilometres of range on the WLTP combined cycle (12.6 kWh / 100 km).

New DS 3 gets a new infotainment system available via a large 10.3-inch high definition central screen with a redesigned gloss black surround.

Connected navigation and intelligent voice recognition are offered by DS IRIS SYSTEM. The distinctive characteristic of this system is the ability for the user to personalise the central screen and the 7-inch instrument panel, complete with head up display that projects essential information in the driver’s eye line. 

DS MATRIX LED VISION is available as an option. This arrangement produces a light beam that adapts automatically to its setting, which enables continuous driving in “main beam” mode without dazzling other road users.

New DS 3 showcases flush fitting door handles. This exclusive technology enables purity of design to be maintained, gives an avant-garde touch to the shape and maximises its aerodynamic efficiency. The door handles fold out when the user needs them and blend into the side of the car the rest of the time, whether it’s stopped or driving.